[
{
"__component": "shared.rich-text",
"id": 261,
"body": "If you’ve worked as a Product Manager for more than a week, you’ve probably heard someone say, “Just put it in Jira.” Whether it’s a half-baked feature request, a passing thought from a stakeholder, or a vague user complaint—it somehow ends up as a ticket. And before you know it, Jira’s backlog becomes a graveyard of unloved, unrefined ideas.\n\nLet’s be clear: **Jira is a phenomenal tool. I’m a huge advocate for it.**\nIt’s powerful, flexible, and great at managing structured work. In fact, in a previous role, I even set up a dedicated Jira project just for product idea intake. We had our own backlog, our own swimlanes, and it gave us a way to keep product thinking organized.\n\nBut here's the truth: **even that setup had its limits**."
},
{
"__component": "shared.rich-text",
"id": 262,
"body": "## The Limits of Using Jira for Early-Stage Ideas\nIn theory, that dedicated Jira project helped us track ideas before they were ready for the dev team. But in practice, it still only really worked **once we’d already decided an idea should move forward**.\n\nThe process required a lot of overhead:\n\n- Before moving a ticket to the development backlog, it had to be _fully validated_ and scoped\n- Designs had to be completed first, which often meant creating **duplicate tickets** in a separate design board\n- The only connection between those tickets was a \"linked to\" relationship, which **didn’t surface well in our day-to-day view**\n\nWe couldn’t easily tell whether a design was ready, still under review, or blocked.\nAnd trying to manage that kind of status communication across disconnected Jira boards became… messy."
},
{
"__component": "shared.rich-text",
"id": 263,
"body": "## Jira Is for Execution. You Need a Tool for Exploration.\nJira shines at what it’s designed for: execution, delivery, and sprint planning. But when it comes to **exploring early-stage product ideas**, it can become a bottleneck.\n\nTrying to use Jira as your thinking space can lead to:\n\n- **Overloaded backlogs** full of vague or half-formed ideas\n- **Poor visibility** into upstream work like design or research\n- **Wasted time** maintaining and syncing multiple boards\n- **Frustrated teams** trying to align across silos"
},
{
"__component": "shared.rich-text",
"id": 264,
"body": "## Why I Built Produmo\nProduct Managers need a dedicated space for **idea management**—one that connects exploration, validation, and collaboration across teams _before_ the dev sprint begins.\n\nProdumo was born out of that need.\n\nIt helps PMs:\n\n- **Capture raw ideas** from any channel\n- **Collaborate with stakeholders, designers, data analysts, and researchers** in one place\n- **Track the real status of upstream work** like design or research\n- **Decide when an idea is actually ready to become a Jira ticket**\n\nNo more duplicate tickets. No more “Is this ready?” Slack messages. No more guessing what's in review or blocked."
},
{
"__component": "shared.rich-text",
"id": 265,
"body": "## A Better Workflow for Product Teams\nHere’s the ideal flow:\n\n- Capture and explore ideas in Produmo\n- Collaborate with other teams to validate and enrich the idea\n- Tag against goals, metrics, and effort\n- Push to Jira only when it’s dev-ready\n\nThis keeps Jira clean, focused, and efficient—while giving early-stage ideas the structured attention they deserve."
},
{
"__component": "shared.rich-text",
"id": 266,
"body": "## Final Thoughts\nJira is amazing at what it does. But it was never designed to be your thinking space.\n\nBy separating your **product idea workflow** from your **delivery tool**, you’ll reduce noise, improve cross-team communication, and focus on building what actually matters."
}
]If you’ve worked as a Product Manager for more than a week, you’ve probably heard someone say, “Just put it in Jira.” Whether it’s a half-baked feature request, a passing thought from a stakeholder, or a vague user complaint—it somehow ends up as a ticket. And before you know it, Jira’s backlog becomes a graveyard of unloved, unrefined ideas.
Let’s be clear: Jira is a phenomenal tool. I’m a huge advocate for it.
It’s powerful, flexible, and great at managing structured work. In fact, in a previous role, I even set up a dedicated Jira project just for product idea intake. We had our own backlog, our own swimlanes, and it gave us a way to keep product thinking organized.
But here's the truth: even that setup had its limits.